Drybar Accelerates Data Analytics with AWS


SHI migrates data to scalable AWS solution to support customer growth and expansion


Customer Profile

Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine, Drybar is focused on being the best in their industry. Growing quickly and with over 100 locations across the U.S. and Canada, Drybar approached SHI as their trusted technology provider to discuss opportunities to better leverage SHI’s cloud practice.



The customer needed a scalable solution to support growing business and expanding product line.


ITAM and Licensing
Data Center

SHI migrated existing database to scalable data warehouse to accelerate data analytics – reducing query times from 10 minutes down to 37 seconds!


  • Serverless ETL processing
  • Accelerated data analytics – large queries reduced from 10 minutes to 37 seconds
  • Valuable upsell opportunities now easier to identify




Drybar had a limited IT staff, with a growing number of retail stores and an expanding product line. Although they were already leveraging Amazon Web Services to process customer data and purchase history, the existing solution had long been outgrown. Business reports and investigating business trends had become a slow process, with users waiting as long as 10 minutes for large queries.


SHI migrated the existing database and data intake process to a scalable Data Warehouse (Amazon Redshift) and serverless ETL process using Lambda. The new solution accelerated data analytics with large query reduction down to 37 seconds saving time and helping identify the most valuable upsell motions.

Find out how SHI can support your technology projects.

Contact us today to get started!

Speak with a specialist